Every business strives to build a targeted Twitter following. They go to great lenghts to achieve it.
Some even invest hundreds of dollars in software that promises to help them accomplish it. That’s how much it means to them!
Honestly, it’s not that complicated. It can be as simple as just keeping your communication focused on one topic.
In fact, that’s one of the most important things you can do. In addition to keeping your social media communication customer focused, also keep everything on topic.
In this post I aim to provide valuable advice on how to build a targeted following. I will help you to define your topic, help you define your audience, and illustrate how staying on topic can help build your targeted twitter following.
Staying on topic sounds easy doesn’t it? It really is, but you wouldn’t believe how many businesses are doing it wrong. As a result, no matter how much time they spend on Twitter, they are failing to build a targeted following.
Here are some steps you can take to start getting better results.
Define Your Topic
Defining your topic is all about positioning yourself. Think about what you want to be known for. Think about what you can share that will be valuable and unique.
If you’re a local business try to incorporate your local area into your messages as well. Your topic also has to be tailored to the audience you’re trying to attract, which leads into the next point.
Define Your Audience
After you’ve defined the topic you’re going to build your communication around, think about who is most susceptible to your message. Who are you trying to connect with, what are they interested in, how can they benefit from what you have to say?
These are all questions you need to be asking yourself every day as you communicate through social media. Here’s another important one: How can you benefit from surrounding yourself with these people?
How This Builds A Targeted Following
By now you might be wondering how the first two points I laid out will help you build that following. Sticking to a defined topic lets people know what they’re getting into when they follow you.
It’s the same reason why people subscribe to blogs and newsletters. They’re interested in a certain topic and want to hear more about it.
When you’re constantly communicating about a certain topic you’re sending out keyword-rich messages. That means if someone is doing a Twitter search about something related to your topic you’ll be showing up more often than not.
You’ll eventually develop a repuatation as being a thought leader on that topic and your following will continue to grow.
If you keep delivering value through providing your defined audience with great content related to the topic they followed you for in the first place, they’ll recommend you to others.
They’ll retweet you, give you a Follow Friday shout out, share your blog posts and so on. Your following will continue to grow even more.
Wrapping It All Up
Building an organic targeted following is as simple as knowing your audience, knowing what messages resonate with them and consistently providing value.
This will help you build a following by attracting people who are interested in what you say, and through them recommending you to others based on the great content you provide.
Be careful not to let your messages stray too far from the topic you’ve defined for yourself. Remember, people are following you on social media for a reason. Keep giving them a reason to follow you and they’ll keep listening to what you have to say.
How important is it to you that a business stays on topic? Are you turned off when accounts you follow stray too far from what you feel their message should be? Please let me know in the comments below.
I’m a social media community manager who writes a blog where I sell consulting services and write about how small businesses can best use social media. I strive to provide valuable content that truly helps business owners.